Aamir Khan’s `PK`: First Bollywood film to promote audio on Twitter

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New Delhi, Nov 12: Aamir and Anushka starrer much awaited movie ‘PK’ is probably the first in Bollywood to have an official audio teaser getting promoted on social networking site Twitter .

Users will be able to listen to the songs directly in their timeline on both iOS and Android devices with a simple tap.

With this innovative promotional strategy, UTV motion pictures became the first in India to use Twitter’s audio card for the official audio teaser of a film.

Directed by Rajkumar Hirani, the film also stars Sanjay Dutt, Sushant Singh Rajput, Boman Irani and Saurabh Shukla among others.

Recently, the much awaited Rajasthan-flavoured ‘Tharki chokro’ song of PK was launched in a conference. The foot-tapping song is sung by Swaroop Khan and written by Swanand Kirkire.

(With Agency Inputs)

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