IBM launches new enterprise mailing service ‘Verse’


New Delhi, Nov 19: In order to help increase productivity, IBM has introduced a new e-mail application ‘Verse’ for enterprises that integrates social media, file sharing and analytics. It is the first messaging system to feature ‘faceted search’, which enables users to pinpoint and retrieve specific information they are seeking across all the various types of content within their email.

The service stems from IBM’s USD 100 million investment in design innovation and adds layers of analytics, social media and security to the application as employees can access emails, calendars, file sharing, instant messaging, social updates and video chats through a single platform.

“With IBM Mail Next, we have applied analytics to enterprise email in a very unique way, and challenged our design teams to completely re-imagine the social collaboration experience with focus on engaging people and driving outcomes, not managing messages and inboxes,” IBM Social Business and IBM Smarter Workforce Director Anmol Nautiyal has reportedly said to a news agency.

IBM Verse uses built-in analytics to provide an ‘at-a- glance’ view that intelligently surfaces an individual’s most critical actions for the day.

“IBM Verse is intended to help enterprise customers unlock the full potential of professionals and the clients,” Nautiyal has further added.

The company is currently launching the beta version, while a freemium version will be available from the first quarter of next year.

In October, Google had launched an e-mail service ‘Inbox’ to help organise e-mails and display information like appointments, flight bookings and package deliveries in a more user-friendly way. IBM Verse will reportedly compete with Microsoft Window’s popular Outlook email service and Google’s Inbox.

(With Agency Inputs)



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