San Francisco, Oct 17: Twitter on Thursday introduced an online messaging service called “Audio Card” through which users can listen to a variety of content whilst browsing their timelines.
With the introduction of this new service, Twitter will allow users to play podcasts, music and other audio clips direct from their timelines, or message feeds.
The new feature has reportedly been designed in partnership with Berlin-based audio-streaming service SoundCloud.
For starters, Twitter has promised audio from SoundCloud’s partners, which include such diverse sources as NASA, the Washington Post, CNN, David Guetta, Coldplay and Warner Music.
Twitter in a blogpost on Thursday said that it is trying to snag more content partners in future, but it didn’t say how Audio Card might evolve, except to stress that it offers musicians a chance to post exclusive clips.
The company added: “Many more musical artists and creators will be able to share exclusive, in-the-moment audio to millions of listeners on Twitter.”
Twitter’s new feature comes after rivals from Apple Inc to Google Inc have jumped into the business of music-streaming, considered the fastest-growing segment of a music market dominated by iTunes.
Twitter had reportedly been in discussions to acquire audio-sharing website SoundCloud, which has been called the Youtube of music, as far back as June.
(With Agency Inputs)